I bring AI into marketing and communications. 30 years in the field. I build AI-native communications and products. I write, launch and advise. Israel.
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The book «Rationalis»

A cognitive operating system for the age of hypercomplexity · 2026 · 298 pp.
"You're not losing your mind. The environment is." How the brain misfires in the digital world and how to keep clarity: 26 chapters, an atlas of 36 biases, an audiobook. In Russian.
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